Born to Shine Conference – White Avenue Studio – Nashville, TN

The Branding Experience



I'm a NC based brand photographer (but I love to travel for work+fun). Joanna Gaines is my spirit animal, and in another life (maybe this one) I'd probably move to Waco, TX!

I'm always down to try a new local coffee shop (even better if they have lavender latte), and working on mastering the perfect at home brew recipe. 


Last week I shared a peek into my recent trip to Nashville, Tennessee! It was such a wonderful trip. But now, I am going to share about the main reason why I was in Nashville …for the Born to Shine Conference hosted by Jodie & Ari. Jodie is a branding photographer in the Winston Salem area and Ari is a senior portrait photographer based in Charlotte! They both have a passion for educating and creating a safe space for like minded creatives which is what Born to Shine Conference was created from.

Jodie & Ari selected a handful of guest speakers to come a speak for the conference and each of the speakers had different talks and perspectives about being a business owner! We learned more how to build a brand that sells, how to get out of our comfort zones, workflows and vendor relationships, how to conquer fear, and even the not so fun topics of sales, finances and taxes! Even though those last three aren’t as exciting as the others, we still faked away with resources and plans for our 2020 goals!

On top of an amazing day of instruction, we had the chance to photograph FOUR styled shoots! Jodie lead a killer branding session with Amber Crudup, Ari lead a senior session with three of her Seniors Spokemodel Team, and then Hope Taylor lead a gorgeous wedding session & Patrick McAllister led a street photography sunrise session! Being behind the scenes on all of these shoots (and sneaking in a few of my own!) was a really cool experience! I got to capture other photographers capture what their eye is seeing and the art they are creating!

I am so excited for next years Born to Shine Conference! Stay tuned for all the details!!!

Creative Vendors for behind all of the gorgeousness that happened during the conference:

Venue: White Avenue Studio

Florals: Full Bloom by Lauren

Coordinators: Krystle Davis & Jenn with Success Behind the Lens

Wedding Dress: Meagan Kelly Designs

Makeup: Artistry by Alyssa

Hair: The Heir Salon

Balloons: Vroom Vroom Balloon


Sponsors: Dubsado, Honeybook, Tarts Sweets, Products by Lizzie, Baked More Sweets, FotoStrap, Popbar CLT


© Madalyn Yates Photography, L.L.C. 2022

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