Take Heart Co. – Boone North Carolina – Hand Lettering Design – Branding Experience

The Branding Experience



I'm a NC based brand photographer (but I love to travel for work+fun). Joanna Gaines is my spirit animal, and in another life (maybe this one) I'd probably move to Waco, TX!

I'm always down to try a new local coffee shop (even better if they have lavender latte), and working on mastering the perfect at home brew recipe. 



My favorite part of Kaitlyn’s Branding Experience was how excited she was to incorporate all these incredible ideas into her branding experience!

Take Heart Co. mission is to create life-giving hand lettered designs.

But we did way more than that! By starting her experience at her in-home office where she spends hours on hours creating hand lettered graphics, super fun stickers, and motivational sayings we were able to capture the “work” part of her brand.

Being that community & friendship are super important to Kaitlyn, I immediately offered to include her roommates aka her best friends to be apart of the day – we hung out on the couch drinking coffee & even did some lifestyle photos on the front porch!

And lastly, we ended up adventuring Downtown Boone for some fun headshots & more friendship moments! It was so fun & I definitely left her session feeling full of joy & hope for what’s to come!

Let’s give a shout out to the friends who were a part of this wonderful day:

Make-up: Sharla Bance with Sharla Bance Makeup Artistry

Client: Kaitlyn Farley with Take Heart Company

We had such a fun time! If you’re interested in booking your branding session, I’d love to walk you through the process, inquire here!

Business, Featured Branding, Portraits

© Madalyn Yates Photography, L.L.C. 2022

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